Thursday, 26 November 2020


artist john palliser patriot art


How To Approach Galleries 

Just as the gallery has to know its clientele, an artist must know His or her audience, and that includes researching diligently everything about each gallery you wish to approach. Present your credentials-shows, awards and biographical material; then make certain your images look professionally prepared, whether in photographs, slides or digital form
You Approach a Top Gallery
Make sure you’ve achieved some professional success as an artist. In your portfolio, include information about your past one-person exhibitions, as well as lists of people and corporations that have bought your work.
Have professional-quality digital images, photographs, transparencies or slides taken of your best work.


Most new artists think, art galleries do want to look at new artists’ artworks. But understandably most art galleries want to be able to do this on their terms, on their time schedule and in their own way
How do I get my artwork into art galleries?  there is no set formula in how to approach an art gallery, but I can  guide you in your endeavours The major mistake that I see artists make is that they will be so desperate to get their work shown that they waste a lot of time approaching and making contact with the wrong art galleries. By this I mean, that the artist is soliciting any and all art galleries without first determining whether their art is compatible and in keeping with that gallery’s inventory.
So it pays to do a certain amount of research on the targeted gallery prior to approaching them  The artist should objectively evaluate the gallery whether they are a good fit with their art, style, media, pricing why waste your time and also the gallery’s time trying to get an appointment when your work just doesn't fit the galleries style
Today, there is enough information online that will allow the artist to make a reasonable assessment on whether that gallery is a good prospect for your art.
Many times the gallery website will provide their submission policy or submission parameters and requirements. In some cases, they will say that they are not reviewing any portfolios at this time. This means that at this time, the gallery is satisfied with their current artists and that they are too busy to stop and review art portfolios. Please respect this and do not bother the gallery. However, if a gallery has not provided their submission policy publicly, then a short note or a concise email asking what their present submission policy will suffice.
Many art galleries schedule a certain time of the year or a time of the month when they will review portfolios, as this is much easier and more efficient to review art portfolios at the same time. Again, an artist should follow their procedure and schedule exactly as it states. To do anything else, will risk the artist, for being remembered by the gallery for the wrong reasons!
What to do when you have secured an appointment with a gallery
Make sure that your biography, CV and artist statement are up to date. Have extra copies too.
Have all images of your artwork prepared in several forms for the gallery to review. Make sure that you have extra copies of this work in order to be able to leave them at the gallery for further review. There is nothing worse for an artist to say to the gallery, that this is their only set and that they have to take it with them. Don’t do it.
Make sure that the images of your artwork is professionally presentable. use  professional photographer experienced in photographing fine art yes it can be expensive but it will pay off in the long run
Act professionally. Think of this gallery appointment as you would if you were applying for a job and the employer was interviewing you. The gallery will have questions about your background, experience and your art. Conversely, you should be prepared to discuss how they conduct their gallery business and if you were to be selected, how could their arrangements help to sell your art?
Be patient be  prepared to wait, for a decision on their behalf about taking you on as a gallery artist. In many cases, art galleries are working a year or two out with the scheduling of their shows and exhibitions. So be prepared to wait and be patient. But Conversely, be prepared to act quickly
The best ways to meet gallery directors/owners to discuss your art is through the introduction by other artists who have shown their art at the gallery. This approach is much better than a “cold call” and it is also a form of a “third party endorsement of your work. This is another reason why it is important to network and be a part of local art organizations
Think locally and branch out from there. Get known locally prior to approaching art galleries in larger cities. Try to get into local galleries through art competitions and art shows, and then build upon that success into regional, state and national galleries.